Digital Hub

SOCIAL MEDIA MARKETING There’s no denying that for most marketers, Facebook’s organic reach has declined in recent years. But that doesn’t mean you should give up on this social network just yet. Quite the contrary: consistent with a recent survey of marketers, Facebook remains the only best social media marketing platform out there. A whopping 95.8 percent of respondents within the way forward for Social Marketing the report ranked Facebook together of the highest three drivers of return on investment (ROI) among all the social networks. By comparison, 63.5 percent of respondents ranked Twitter and 40.1 percent ranked Instagram among the highest three ROI drivers. Facebook Here are nine reasons Facebook is the best social media marketing tool: 1.  Facebook is the most popular social network . There’s strength in numbers and with over 1.4 billion users and over 900 million of those users visiting the site every day, Facebook is undoubtedly the 800-pound gorilla of social med...

Here’s the real scoop on engaging… Everyone keeps telling you to ‘engage’ together with your online community, but how does one know if you’re doing it right? Let’s start by defining what is meant by the community. It’s an interactive online hub where customers, fans, partners, employees, and/or members can communicate and share. It may even be tied to content and interaction from social media accounts. Here are 10 belongings you could be doing wrong, and the way to form a fast course correction. 1. You’re Ignoring Them Building a community seems like an enormous task, and you don’t have many resources. You’ve just decided to ignore them. That’s an error, because consistent with SAP-commissioned Forrester Research, “Communities play a key part in providing content and instilling confidence in buyers.” Course Correction: Do a fast survey of your customers and determine where they spend their time online. Set up an outpost on their favorite social space and become a valuable participa...

Sometime within the late 1800s—nobody is sort of sure exactly when—a man named Pareto was fussing about in his garden when he made a little bit interesting discovery. Pareto noticed that a small number of pea pods in his garden produced the bulk of the peas. Now, Pareto was a very mathematical fellow. He worked as an economist and one among his lasting legacies was turning economics into a science rooted in hard numbers and facts. Unlike many economists of the time, Pareto's papers and books were crammed with equations. And the peas in his garden had set his mathematical brain in motion. What if this unequal distribution was present in other areas of life as well? know more The Pareto Principle At the time, Pareto was studying wealth in various nations. As he was Italian, he began by analyzing the distribution of wealth in Italy. To his surprise, he discovered that approximately 80 percent of the land in Italy was owned by just 20 percent of the people. Similar to the pea pods i...