Skip to main content

9 Reasons Facebook Is the Most Effective Social Media Marketing Tool

SOCIAL MEDIA MARKETING

social media posts




There’s no denying that for most marketers, Facebook’s organic reach has declined in recent years. But that doesn’t mean you should give up on this social network just yet. Quite the contrary: consistent with a recent survey of marketers, Facebook remains the only best social media marketing platform out there.

A whopping 95.8 percent of respondents within the way forward for Social Marketing the report ranked Facebook together of the highest three drivers of return on investment (ROI) among all the social networks. By comparison, 63.5 percent of respondents ranked Twitter and 40.1 percent ranked Instagram among the highest three ROI drivers.
Facebook
Facebook

Here are nine reasons Facebook is the best social media marketing tool:
1. Facebook is the most popular social network. There’s strength in numbers and with over 1.4 billion users and over 900 million of those users visiting the site every day, Facebook is undoubtedly the 800-pound gorilla of social media. If you’re like most small businesses, you simply can’t afford to have a presence there.
2. Facebook users encompass all demographics. Whether you’re trying to succeed in teens or seniors, you'll find them on Facebook. According to Pew, some 72 percent of online American adults use Facebook. Eighty-two percent of online adults ages 18 to 29 use it, 79 percent of those ages 30 to 49 use it and 64 percent of those ages 50 to 64 use it. Even among Internet users aged 65 and up, nearly half (48 percent) use Facebook.
3. Facebook is “sticky.” Facebook users spend tons of your time on the location — 40 minutes per day, on average. Worldwide, Facebook-use accounts for a whopping 20 percent of all time online, Business Insider says. More time on Facebook means longer spent interacting together with your business’s presence there.
4. Facebook is growing. Not only does Facebook dominate social media use, but it shows no signs of slowing. In fact, Facebook is projected to top 169.2 billion users by 2018, eMarketer.
5. Facebook advertising is affordable. The average Facebook ad costs just $5.99 per thousand impressions. Also, you can set and control your own budget so you don’t face unexpected marketing costs.
6. Facebook advertising is highly targeted. You can target your audience by location, age, gender, interests, and other factors. Use the Custom Audiences feature to focus on existing customers safely and privately. Or, market to local customers with Local Awareness ads that reach customers on their mobile devices.
7. Facebook lets you reach out to website customers. Facebook’s re-targeting option allows you to show Facebook ads only to people who have previously visited your business website.
8. Facebook allows you to spread the word to Friends of Friends. When your target customers see your Facebook posts or ads, there Facebook Friends see them too, multiplying the effectiveness of your Facebook marketing efforts.
9. Facebook helps you measure your results. Still, doubt that Facebook is an efficient marketing tool? Don’t take my word for it: measure the ROI yourself. The free Facebook Insights tool allows you to track the results of your Facebook marketing, including ads and organic posts. You can get detailed information about how prospective customers are engaging with your business on Facebook, such as how many likes you got this week and how that compares to past measures, what sort of engagement you received (likes, comments, and shares) on posts, and which ads drove traffic to your website or other actions.
Don’t have time or energy to manage your Facebook presence on your own? Check out Facebook Boost, which may handle everything for you.

Comments

Post a Comment

Popular posts from this blog

Everything know about 5G network

While 5G isn't expected until 2020, an increasing number of companies are investing now to prepare for the new mobile wireless standard. We explore 5G , how it works, and its impact on future wireless systems. 5G simply stands for the fifth generation and refers to subsequent and newest mobile wireless standard supported the IEEE 802.11ac standard of broadband technology, although a proper standard for 5G is yet to be set. According to the Next Generation Mobile Network's 5G white paper, 5G connections must be based on 'user experience, system performance, enhanced services, business models and management & operations'. And consistent with the Groupe Speciale Mobile Association (GSMA) to qualify for a 5G a connection should meet most of those eight criteria: 1.One to 10Gbps connections to endpoints in the field 2.One millisecond end-to-end round trip delay  3.1000x bandwidth per unit area 4.10 to 100x the number of connected devices 5.(Perception of) 99.99...
Post a Comment
Read more

#10 Things you're Doing Wrong with Your Online Community

Here’s the real scoop on engaging… Everyone keeps telling you to ‘engage’ together with your online community, but how does one know if you’re doing it right? Let’s start by defining what is meant by the community. It’s an interactive online hub where customers, fans, partners, employees, and/or members can communicate and share. It may even be tied to content and interaction from social media accounts. Here are 10 belongings you could be doing wrong, and the way to form a fast course correction. 1. You’re Ignoring Them Building a community seems like an enormous task, and you don’t have many resources. You’ve just decided to ignore them. That’s an error, because consistent with SAP-commissioned Forrester Research, “Communities play a key part in providing content and instilling confidence in buyers.” Course Correction: Do a fast survey of your customers and determine where they spend their time online. Set up an outpost on their favorite social space and become a valuable participa...
Post a Comment
Read more

technology invention(digital pen)

This digital pen is a computer invention that transmits writing into digital media. Although touch screen devices represent a movement faraway from paper, approximately eighty-percent of companies still use paper-based forms. Many professions hand-write their notes, tables, diagrams, and drawings rather than using tablets or other devices. The computer pen is like a daily ink pen (even uses refillable ink) that writes on regular paper, except it's an optical reader that records motion, images, and coordinates. The recorded data is then transmitted to a computer via a wireless transmitter.  You can browse and edit your written notes, diagrams, tables, or drawings.  Another useful feature of this computer invention is that hand-written digital files are often easily converted into text fonts to be used in word documents or emails. Digital pen technology was first developed by the Swedish inventor and entrepreneur Christer Fåhraues.  Fåhraues is a physician and has a...
Post a Comment
Read more